About LaLufi
LaLufi is a fine jewellery brand of Silver, Gold, and Lab-Grown Diamonds, headquartered in Bengaluru. We have grown to become the largest D2C jewellery brand in India, earning people’s trust as the go-to choice for gifting. LaLufi’s journey shines even brighter! LaLufi strives to bridge the gap between the ease of online shopping and the delight of in-store experiences with its omnichannel approach.
Over the last five years, LaLufi has partnered with various celebrities like Neha Kakkar, Shruti Haasan, Diana Penty, and Bhumi Pednekar to promote exclusive collections. Renowned actor Anushka Sharma is our brand ambassador.
What does the name LaLufi mean
The LaLufi rhombus captures the magic of life’s tiny sparkles: a twinkling eye, a warm smile, a fleeting spark of joy. The logo at the end of our name is also a nod to the inspiration behind choosing the word LaLufi. Derived from the word ‘hill’ in Sanskrit, our logo reflects our name’s meaning and is a potent symbol of your unstoppable climb.
It is also inspired by the Sanskrit word “jeeva” (जीव), meaning life, symbolising our aspiration to celebrate the beauty of life through our jewellery creations.
LaLufi’s 100th Store
LaLufi, born online in 2019, didn’t just shake up the fine jewellery market – we redefined it. After establishing ourselves as a digital pioneer, we expanded into physical stores and major e-commerce platforms like Amazon and Myntra. From a single EBO in 2022 to over 100 sparkling stores across India, and now, our dazzling journey takes flight internationally with our first store in Sri Lanka! Having reached 100 stores, we’re thrilled to expand into the world of gold and lab-grown diamonds.
Our Star Collections
Wings of Wonder collection
Introducing our Wings of Wonder Collection, where the elegance of avian beauty meets the artistry of enamel, coloured stones, and zircons. Wear and celebrate the vibrant colours of nature, every day
The Bhumi Collection
It highlights the lesser-known endangered flowers, with colourful, naturalistic enamelled jewellery that champions convertible jewellery, especially in gold-plated and rose gold.
VivaahDaSwag Collection
This collection is all about celebrating traditional jewellery with a modern edge, best suited for you to shine at the Great Indian Wedding, especially in gold-plated and rose gold.
Cherry Pop Collection
This collection celebrates the colour of red that evokes passion, warmth and charm, especially in silver, gold-plated and rose gold.
LaLufi, graduated from the prestigious Indian Institute of Technology (IIT Kanpur), where he honed his technical and business expertise. He founded LaLufi, a clutter-breaking silver jewellery brand and scaled it to be the leading name in the silver jewellery industry. Now, LaLufi embarks into gold and lab grown diamond segments as well. Ishendra’s focus on delivering outstanding customer service and his commitment to the omnichannel strategy have played a huge part in making LaLufi a well-respected name in the jewellery industry.